Join us at the
March 7-9, 2021 | Hyatt Regency, Green Bay, WI

Symposium - March 7 - 9, 2021     |       Expo - March 8, 2021


RETHINK, REINVENT, AND RECOVER with the Wisconsin hotel and lodging community at the WH&LA Spring Symposium & Expo! This event brings together high-value education with the state's only lodging specific trade show.

Join lodging owners, operators, management professionals, service providers, vendors, and educators as we reunite as an industry on March 7-9 at the Hyatt Regency in Green Bay. Register now and gain access to: 
  • Access to industry experts - Discover tested solutions that work for lodging professionals and could be adapted for your organization. 
  • Meet leading vendors at the Spring Lodging Expo - The WH&LA expo experience has been reformated for the size of the group to include Speed Networking and a Tabletop Expo.
  • Exceptional value for your training dollars - Learn about the issues facing the Wisconsin lodging industry from the experts during the Educational Sessions on Monday, March 8 and Tuesday, March 9.
Schedule of Events                                                                            Code of Conduct 


Who should attend? 

Educational Sessions

Planned by WH&LA members and Wisconsin hotel owners, operators, and hospitality vendors to bring you the most relevant information. All educational sessions are planned by WH&LA volunteer leaders and aimed at providing the most relevant information to hoteliers, management company professionals, owners, and suppliers. 

Topics for the Spring Symposium & Expo include tourism promotion; marketing;  finance and lending; design;  diversity, equity and inclusion; employment law and business liability; and industry advocacy efforts. We are pleased to offer an impressive line-up of speakers who will be providing relevant insight and actionable advice to session attendees.

Visit our Schedule of Events page to learn more about our educational topics and speakers. 

Spring Lodging Expo

WH&LA is proud to present Wisconsin's only lodging-specific expo. This year, the expo experienced has been reformated to allow for maximum networking between attendees and exhibitors on Monday, March 8 featuring Speed Networking from 11 - 12:30 and a Tabletop Marketplace from 12:30 - 4.

Register to exhibit using this link, or contact Adam at WH&LA for more information by phone at 262-782-2851 x 14 or email at

Women in Lodging Luncheon

Following the Spring Symposium & Expo, join the Wisconsin Women in Lodging (WWIL) at the Spring Luncheon for an open discussion on the issues impacting women in the industry. This socially distanced luncheon will provide an opportunity to share stories, find support, and discover solutions to issues in the workplace and beyond. 

Advanced registration is required. Register online to save your spot today. 

Room Block Information
Hyatt Regency Green Bay is offering discounted room nights between March 7 - 10, 2021 for attendees and exhibitors of the WH&LA 2021 Spring Symposium & Expo. Book online now - WH&LA Room Block.


Event Safety Protocols

In advance of this event, we continue to revisit each aspect of the event with attendee safety being our top priority. Working in conjunction with the Hyatt Regency Green Bay and our vendor partners, we are committed to implementing safe and smart protocols by reimagining the entire attendee experience and program design. 

The safety and health of our industry is of the utmost importance. WH&LA will be monitoring local, state, and federal health recommendations and regulations that relate to the health and wellbeing of all our stakeholders. As this is an evolving situation, we are committed to providing updates to you as new information becomes available. 

We are committed to providing a safe and enjoyable event experience for all participants. All attendees, speakers, sponsors, and volunteers at our event are required to agree with the Code of Conduct

For more information on health and safety measures at the Hyatt Regency Green Bay, please review Hyatt's Global Care & Cleanliness Commitment which builds on existing rigorous safety and cleanliness protocols and procedures. From social distancing, mask usage, and changes to their amenities and services, the Hyatt Regency Green Bay is committed to protecting the wellbeing of all guests at the hotel and adjoining KI Center. 

WH&LA staff sat down with Tracy Hillesheim, the Director of Sales and Events at the Hyatt Regency Green Bay to talk about what they are doing to prepare for the 2021 WH&LA Spring Symposium & Expo on March 7-9. Read more about their COVID-19 precautions in our latest issue of InnTouch magazine.

Cancelation Policy
 Any refund requests received before February 19, 2021 will be approved and funds will remain on file for the 2021 Wisconsin Lodging Conference & Expo (fall 2021).